TBWA and Formula E HK attempt to capture local consciousness – Campaign Asia-Pacific


Campaign Asia-Pacific

TBWA and Formula E HK attempt to capture local consciousness
Campaign Asia-Pacific
Faced with the challenge of low awareness and interest, TBWA and Formula E created the "We are all drivers" campaign to capture the spirit of the city, via racing. According to Jan Cho, general manager, TBWA Hong Kong, stories personified by local
Finding the right formula to drive the Hong Kong ePrixMarketing Interactive

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